At TikTok, I supported the Media & Entertainment vertical of TikTok's Ad Sales division, working with key ad partners on film, TV, sports, and music campaigns. I primarily worked with Peacock/the NBCUniversal umbrella, pitching ad ideas for campaigns like Despicable Me 4 and Twisters, and managing campaigns like the NBC Paris 2024 Olympics and Love Island USA S6.
June - Aug 2024
WEEKLY NEWSLETTER
The NBC Paris 2024 Olympics
To support the relationship between TikTok & NBCUniversal, I developed a weekly newsletter recapping Olympics trends, conversations, and analytics on TikTok. Each week, I analyzed hashtag and search analytics, designed the newsletter banners and format, and researched Olympics trends and conversations, including ways NBCU brands could join in on trends.
The NBC Paris 2024 Olympics
To support the relationship between TikTok & NBCUniversal, I developed a weekly newsletter recapping Olympics trends, conversations, and analytics on TikTok. Each week, I analyzed hashtag and search analytics, designed the newsletter banners and format, and researched Olympics trends and conversations, including ways NBCU brands could join in on trends.
The distribution list included 200+ senior clients across NBCUniversal brands working on the Olympics, including Peacock, NBC Sports, E!, Access Hollywood, and more.
WRAP DECK
The NBC Paris 2024 Olympics
To conclude the Olympics, I developed a wrap deck for our Peacock clients, recapping Peacock's Olympics ad campaign on TikTok. I led the design, analyzed performance data with TikTok Ads Manager/Excel pivot tables, and contributed creative data representations & key insights for future campaigns.
The NBC Paris 2024 Olympics
To conclude the Olympics, I developed a wrap deck for our Peacock clients, recapping Peacock's Olympics ad campaign on TikTok. I led the design, analyzed performance data with TikTok Ads Manager/Excel pivot tables, and contributed creative data representations & key insights for future campaigns.
Highlights of the deck included podiums highlighting the highest performing assets in terms of engagement & subscription acquisitions, a breakdown comparing the different types of creatives among the 20+ assets Peacock ran, and a timeline breakdown of the full campaign.
WRAP DECK
Love Island USA S6
To wrap Peacock's campaign for Love Island USA S6, I assisted on this wrap deck, analyzing campaign performance and developing insights & suggestions for future campaigns.
Love Island USA S6
To wrap Peacock's campaign for Love Island USA S6, I assisted on this wrap deck, analyzing campaign performance and developing insights & suggestions for future campaigns.
Because Love Island USA S6 was a massive trend moment on TikTok, I also included and presented key content trends, with ways Peacock could leverage them.
RFP PITCH DECKS
Despicable Me 4, Teacup, Laid, Twisters, & More
Pitched creative TikTok ad ideas for these campaigns and more, fulfilling Peacock's Requests for Proposal (RFPs).
Despicable Me 4, Teacup, Laid, Twisters, & More
Pitched creative TikTok ad ideas for these campaigns and more, fulfilling Peacock's Requests for Proposal (RFPs).
WEEKLY REPORT
Internal Trend Report
During all 12 weeks of my internship, I sent out an internal weekly trend report to 200+ members of TikTok's Sales division, who shared my report with their ad partners.
Internal Trend Report
During all 12 weeks of my internship, I sent out an internal weekly trend report to 200+ members of TikTok's Sales division, who shared my report with their ad partners.
Each week, I recapped content trends of the week (like the ones on the left!) and included ways entertainment and beauty brands could hop on.