°1824 is Universal Music Group's internal culture marketing & creative strategy team. On the team, I support artist marketing campaigns across the UMG roster with brand partnerships as well as creative content, including animation, graphic design, and photography.
Strategic Partnerships (Jan 2025 - Present) | Content Creator (Sep 2024 - Present)
Acoustic Performance
Drink Flyer
Meet & Greet
"Lovesucker Latte" Custom Drink
BRAND PARTNERSHIP
Haiden Henderson x Outro NYC
Acoustic pop-up performance aligning with Haiden's NYC tour stop and release of his single "lovesucker," with 40+ fans in attendance.
Haiden Henderson x Outro NYC
Acoustic pop-up performance aligning with Haiden's NYC tour stop and release of his single "lovesucker," with 40+ fans in attendance.
For Republic Records & Lava Records.
LYRIC VIDEO
"Kid at Christmas" - Calum Scott & Christina Perri
Directed & animated with Taliyah Fox, for Capitol Records
"Kid at Christmas" - Calum Scott & Christina Perri
Directed & animated with Taliyah Fox, for Capitol Records
TIKTOK BANNER ASSETS
"Stay" - Rihanna
Banners for TikTok Sound & Discover pages to support resurgent track, for Republic Records
"Stay" - Rihanna
Banners for TikTok Sound & Discover pages to support resurgent track, for Republic Records
SOCIAL ASSETS
"Bad at Love" - Halsey
TikTok & Instagram Sound Banners + video cutdowns to support resurgent track, for UMe (UMG Catalog Division)
"Bad at Love" - Halsey
TikTok & Instagram Sound Banners + video cutdowns to support resurgent track, for UMe (UMG Catalog Division)
CONTENT CAPTURE
Sabrina Carpenter Short N’ Sweet Deluxe Pop-Up Experience
Photography and videography for Team Sabrina + Island Records. Video captured with Sophie Gurwitz & Catherine Herber, edited by Catherine Herber.
Sabrina Carpenter Short N’ Sweet Deluxe Pop-Up Experience
Photography and videography for Team Sabrina + Island Records. Video captured with Sophie Gurwitz & Catherine Herber, edited by Catherine Herber.
LYRIC VIDEO
"Second Chances" & "Release" - Imagine Dragons
Assisted with text animation for 2 Imagine Dragons lyric videos. Original design by Justin Moon, for Interscope Records.
"Second Chances" & "Release" - Imagine Dragons
Assisted with text animation for 2 Imagine Dragons lyric videos. Original design by Justin Moon, for Interscope Records.
SPOTIFY CANVAS
"Soak Up The Sun - Surf Mesa Remix" - Sheryl Crow, Surf Mesa
Animated cover art for Spotify Canvas. For UMe (UMG Catalog Division)
"Soak Up The Sun - Surf Mesa Remix" - Sheryl Crow, Surf Mesa
Animated cover art for Spotify Canvas. For UMe (UMG Catalog Division)
More work...
5 Years of Kid Krow - Conan Gray x NYU N'Harmonics Acapella Content Partnership
"Price Tag" - Jessie J, TikTok Sound Banner
Rush 50 Social Asset Suite
V - Maroon 5 10 Year Anniversary Social Assets
V - Maroon 5 10 Year Anniversary RSVP Banner
@universalmusicgroup Year-End List Post
@universalmusicgroup Year-End List Post
Sarah Kinsley - Sublime (Live For The Kelly Clarkson Show), Assist + BTS Content Capture
